The annual White House Correspondents’ Dinner weekend brings together high-profile politicians, journalists, and celebrities for exclusive parties and signature events. In 2022, CNN held an invite-only brunch themed “From the White House to the World” at the AutoShop in the Union Market District, celebrating CNN as the leader in global news to close out the weekend. Linder helped CNN plan and produce a unique event that captured its brand and highlighted its global reach. Guests were transported into an experience highlighting the varying cultures, tastes, and flavors from CNN’s multiple international offices.
CNN Organization’s Goals
CNN operates business on six continents, which gives CNN the ability to cover news wherever it happens—which differentiates CNN. Their goal for this brunch was to bring guests on a journey through a cohesive range of experiences; to incredible locations where you will always be able to tune in to CNN.
Igniting Our Partner’s Goals
Linder Global Events partnered to create a global experience that highlighted CNN’s brand differentiation by providing their 400+ invited guests on a trip around the globe. The event included 15 local vendors, 12 unique country tastes/flavors, 6 continental experiences & four hours of over 500 branded elements.
Our event goal was to bring guests on a journey through a cohesive range of experiences to incredible locations where you will always be able to tune in to CNN.
Caroline Cook, CNN WorldWide’s Director of Creative Brand Marketing of Events & Activations
Success in the Numbers
Guest Venue Impact
Leveraged 15 local businesses to provide an authentic, local guest experience.
Brand Impact
With over 400+ industry professionals, each guest was presented with over 24,000 potential impressions over 4 hours.
Brand Highlights
Represented 6 continents, 12 unique countries & specialties with unique CNN branded experiences.
Brand Exposure
With dedicated social media & publications, the CNN brand reached 1.2M impressions within the week of the event.
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