The National Cherry Blossom Festival has been a global phenomenon since 1912, bringing more than 1.6 million people to Washington, D.C. each year to revel in the city’s beauty and experience the culture that sets D.C. apart from the rest of the nation. Since 2008, Linder has been proud to be the partnering events agency of the Festival and a driving force in its continued success.
Cherry Blossom Festival Parade
Annually drawing more than 100,000 spectators and 5,000 participants, including international dignitaries, local government officials, celebrities, and entertainers, the National Cherry Blossom Festival’s historic parade is the ultimate illustration of DC’s vibrant culture.
From inception to execution, Linder’s team ensures that the National Cherry Blossom Festival signature events redefine the city’s expectations.
Having Linder on the team is a key component to the success of high-profile National Cherry Blossom Festival events. Their industry know-how, ability to see the big picture, and attention to detail means that events are conceptualized and implemented from beginning to end, taking in all factors that enhance the attendee experience, facilitate ideal vendor relations and, in short, makes the client look amazing.
Diana Mayhew, Executive Director, National Cherry Blossom Festival
Success in the Details
It wouldn’t be Spring in Washington, D.C. if there wasn’t a Cherry Blossom festival and this year’s event attracted over 1.6 million attendees.
The 2022 festival celebrated the 110th anniversary of the gift of 3,000 trees from Mayor Yukio Ozaki of Tokyo to the city of Washington, D.C. and was the first festival back since 2019.
To meet the festival’s needs, Linder helped activate over 50+ strategic partners + sponsors while also navigating external + safety logics leading to over 3 hours of performances.
This springtime ritual was televised both domestically + internationally to reach more than 5M+ national impressions across ranging channels.
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