On July 20, 1969, humans walked on the moon for the first time. Fifty years later, Linder worked side by side with the Smithsonian’s National Air and Space Museum to bring to life the historic “one small step for man, and one giant leap for mankind” moment. This national celebration of the 50th anniversary of the Apollo mission helped to spark a national conversation about the past, present, and future of innovation and exploration.
Go for the Moon
The capstone of the multi-day festival, displayed on the Washington monument, was a 17-minute immersive experience that combined full-motion projection-mapping artwork of archival footage recreating the launch of Apollo 11 and telling the story of the first moon landing in spectacular fashion. The public event hosted 500,000 guests on the Nation’s front yard on day 2 of the multi-day festival to celebrate the anniversary of the Apollo 11.
Apollo 50 Festival
Managing a multi-day festival with over 3 millions visitors required significant coordination and collaboration. Partnering with the National Park Service, US Park Police, and the Smithsonian Institution, Linder worked to solidify permits, contract vendors, and orchestrate load-in, set-up, programming, and strike schedules for the 3-day festival.
Event Partnership Success
As the Apollo 11 rocket shone on the Washington Monument during the warm D.C. summer nights, the city and the country was brought together to reminisce and celebrate a moment in history that has continued to shape our thinking and will inspire generations to come.
Success in the Details
Venue Highlights
This once in a generation event included over 50 sponsored experiences, activities, and live performances to over 500,000 weekend attendees.
Unique Elements
With a variety of agencies, businesses and partners involved in this cosmic event, Linder seamlessly managed the coordination down to the 2 million Lego pieces used to inspire the imaginations of youth participants.
Linder Moments
During this out-of-this-world weekend, Linder managed both our 200+ plus staff + participants through 3 days of record heat to highlight our Health + Safety protocols with over 250,000 ounces of water + 32,000 pounds of ice distributed to participants.
Brand Exposure
With the Apollo 11 rocket projected on the Washington Monument for 3 days and a significant national television audience, the event gathered more than 2.5M overall social + media impressions.
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