Stepping into the Chief Experience Officer role at Linder over the past 100 days has reinforced my belief in the power of great design can transform events into catalysts for connection and change. As noted in my previous post, one of my priorities has been to elevate creativity and design across everything we do, to set a new standard for “strategic convening” in the event industry. Earlier this month, Linder took a major step forward with the creation of the Creative Director role.
How the Creative Director Role Transforms Linder Global Events
If you’ve ever worked with Erin Nichols, you already know she’s a creative force. Erin has this incredible ability to blend artistry, strategy, and purpose into events, creating that spark that is defining the future of our work.
I have seen her extensive impact on every event and client she works with, and I am thrilled she is stepping into this leadership role at Linder. As the Creative Director, her focus will center around three big themes driving Linder’s creative direction:
Event Branding and Theming: Erin transforms each event into an immersive brand experience, carefully crafting every visual and thematic detail to honor and elevate our clients’ missions and to inspire attendees.
Event Experience and Sponsorship Activations: Erin excels at bringing creativity to life, turning sponsorship activations into unforgettable experiences and hands on engagements. She turns sponsorships into stories and engagements into impact, creating fundraising solutions for our clients and unique experiences for all attendees. These are the moments guests talk about long after the event ends!
Content Strategy and On-Stage Experience: With her incredible event production experience, Erin curates purposeful content and orchestrates on-stage experiences so every element ties back to the event’s strategic goals, sparking dialogue and meaningful transformation.
Setting a New Standard
At Linder, we have always known that design isn’t just a step in the process – it’s the heart of it. Erin’s vision and expertise are elevating Linder’s work to new heights and strengthening our commitment to convening with creativity and intent.
As a Certified B Corporation, we know that leadership in experience design requires both innovation and responsibility. Erin is helping to raise the bar, proving creativity and strategy are inseparable when it comes to building unforgettable, mission-driven events.
Looking Ahead
I am so excited about what’s ahead. In the coming months, Erin will share her distinctive perspective, showcasing how Linder continues to set the pace in event creativity, production, and design. I look forward to the sparks of innovation she will ignite and the new standards our team will achieve under her leadership.
Here’s to the next chapter – where creativity leads, and every experience we build together continues to inspire!
Do you have an experience or thoughts that you can share? As always, I would love to hear from you directly.
Megan Cumming
Chief Experience Officer
mcumming@linderglobal.com
About Linder Global Events
Sitting firmly at the intersection of strategic convening and design, the Linder Global Events Team is dedicated to transforming lives through the power of strategically designed events. We create moments of inspiration, wonder, and influence that elevate each client’s brand, mission, and strategy.