The Scope
THE LINDER BLOG ON ALL THINGS EVENTS
- Insights
Holiday Parties Are Good For Business
It’s almost the most wonderful time of the year! The holiday season will begin in a few short months,...
By Madison Layman | - News
Look What You Made Me (Want To) Do: Event Marketing Insight from the Music Industry
I can’t stop thinking about Taylor Swift. Yes, I am a fan of Taylor Swift and listened to her...
By Madison Layman | - Insights
It’s Only Natural: Plan Your Next Event Outside
Humans are instinctively drawn to nature. A recent study shows that we live happier and healthier lives as we...
By Patti McNeill | - Insights
Talking Cents: Event Planner Pricing Models
A budget is often a source of contention during the event planning process. It is a primary limiting factor...
By Madison Layman | - Behind the Scenes
If You Paint It, They Will Come: Improving Company Culture
To succeed in business, you must be great at what you do. To stay on top, you must be...
By Patti McNeill | - Insights
Keep Culture in Mind: Planning an International Event
There are more than 7 billion people on the planet and more than 6,000 languages in the world. When...
By Patti McNeill | - Insights
Learn Our Lingo: 14 Common Event Terms
Every profession and specialty has its own unique jargon and event management is no exception. We’ve thought about all...
By Patti McNeill | - Design
Let Your Table Do The Talking
A tablescape, or the combination of linens, florals, stemware, and flatware,  is the first thing guests see before they sit...
By Patti McNeill | - Strategy
How to Go Green at Your Next Event
The events industry is no stranger to change. Updates to technology, pop culture, and design are constantly translated into...
By Patti McNeill | - Strategy
Why You Need an Event Manager
As organizations look to plan large-scale events, they may wonder if working with an event manager is necessary. Considerations...
By Patti McNeill | - Strategy
Picking the Right Wine for Your Event
It’s no secret that the Linder team enjoys a glass of wine every now and again. The team remains...
By Patti McNeill | - News
Dreaming of Donuts on National Donut Day
Oh, the donut. The perfect partner to coffee, a great way to satisfy a sweet tooth, and the best...
By Patti McNeill | - Insights
Social Media Wars: Instagram vs. Snapchat
Over the last month, Instagram and Snapchat have been releasing new features every other week. Snapchat has always been...
By Madison Layman | - Strategy
Room Flip: How to Make it Happen
Challenge: Your event is being held at one location, but requires two different floor plans. The first, an all-day...
By Madison Layman | - Conferences
Goldilocks and the Three Chairs
The Benefits of a Diverse Seating Plan Forget bears, everyone knows that Goldilocks was in search of the perfect...
By Madison Layman | - Behind the Scenes, Career, Insights
Linder Interns Don’t Just Make Copies
The spring semester ushered in three incredible interns. Monica, an events intern, is a senior at American University who...
By Madison Layman | - Podcast
Broaden Your Base with Barbara Polk–ECEO030
https://media.blubrry.com/eventceo/p/content.blubrry.com/eventceo/ECEO-027-Barbara_Polk-Short_1_.mp3Podcast: Play in new window | Download (Duration: 4:22 — 5.0MB)Subscribe: Apple Podcasts | Android | RSSBarbara Polk’s quick take...
By Ilana Moreno | - Podcast
Keeping Restaurateurs On Trend with Barbara Polk– ECEO029
https://media.blubrry.com/eventceo/p/content.blubrry.com/eventceo/ECEO-026-Barbara_Polk-Long_1_.mp3Podcast: Play in new window | Download (Duration: 29:10 — 27.7MB)Subscribe: Apple Podcasts | Android | RSSAt the National...
By Ilana Moreno | - Podcast
Where Events and Technology Meet with Dan Berger – ECEO028
https://media.blubrry.com/eventceo/p/content.blubrry.com/eventceo/ECEO-023-Elliott_Ferguson-Short.mp3Podcast: Play in new window | Download (Duration: 5:35 — 6.1MB)Subscribe: Apple Podcasts | Android | RSSDan Berger’s quick take...
By Ilana Moreno | - Podcast
How Data is Redesigning Events with Dan Berger – ECEO027
https://media.blubrry.com/eventceo/p/content.blubrry.com/eventceo/ECEO27-Dan_Berger.mp3Podcast: Play in new window | Download (Duration: 25:02 — 23.9MB)Subscribe: Apple Podcasts | Android | RSSWhen he’s not...
By Ilana Moreno |
Build a better event with The Scope – receive weekly insights, news, and resources direct to your inbox.