Since its establishment by an Act of Congress in 2003, the National Museum of African American History and Culture (NMAAHC) has represented a critical portal through which to view America’s history. Over the course of four years, Linder managed the planning, production, and execution of multiple NMAAHC events.
Historic Moments
In anticipation of the 2016 opening, NMAAHC celebrated a historic moment with the Linder-led production of its first event held on museum grounds. After two years of planning, NMAAHC welcomed supporters to celebrate and commemorate freedom on the anniversary of defining milestones in African American History.
Event Partnership Success
With a project as prestigious and memorable as the opening of this museum, Linder led the creative execution of experiences throughout the commencement.
Thank you for all you did to make the groundbreaking ceremony of the National Museum of African American History and Culture a success. Your help was instrumental to my participation and much appreciated.
President Barack Obama
Success in the Details
Venue Highlights
With an event this important, it was critical to celebrated prior to the commencement with a rotating visual displayed on all corners of the museum to highlight the powerful imagery within the museum.
Unique Elements
Created a 7-minute projection film that highlighted music, poetry + impactful words for several days for public viewing to mark the beginning of a new chapter on the National Mall.
Linder Moments
To ensure a continued memorable experience, Linder managed all staging performances along with A list celebrity receptions celebrating the power of the museum.
Brand Exposure
Over 30,000 were in attendance during this historical weekend to celebrate the world’s largest museum dedicated to African American history and culture.
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