The Responsible Use of Data for Event Professionals—ECEO050
As event professionals, we know that data can be a powerful tool to support us in achieving certain benchmarks and hosting better events. But how much data should we be collecting from attendees? How do we ensure that data is stored securely? And what are our responsibilities around informing event attendees when their data is being collected?
Natalie Evans Harris is the founder and President of Harris Data Consulting and cofounder and COO of BrightHive, a platform that delivers a suite of smart data collection and governance products to social service providers. She began her career with the National Security Agency (NSA), where she dedicated 16 years to advancing the responsible use of data in the public sector. Natalie also served as Senior Policy Advisor to the US Chief Technology Officer in the Obama Administration, where she founded The Data Cabinet, a federal data science community with 200-plus active members across 40 federal agencies. Natalie is a respected thought-leader in the area of strengthening ethical practices in the data science community.
Today, Natalie joins Rebecca Linder to discuss the responsible use of data to influence business decisions for event production professionals, explaining why every piece of information you collect should answer a question or meet a particular need. She addresses the need to store data in a way that protects the data itself as well as people’s privacy and the reason why data that’s ‘missed in its use’ is just as unethical as misuse. Natalie introduces the concept of self-sovereignty, describing how the future of data collection is likely to involve giving organizations temporary access to our information.
Listen in for Natalie’s insight around the use of data at events to collect feedback in real time or understand what people are drawn to—and learn how to build trust with your attendees with transparency about the data you collect!
- How to store data in a way that protects people’s privacy
- Why ethics policies must focus on the people involved
- What to consider when using data on third-party platforms
- Why data that’s ‘missed in its use’ is as unethical as misuse
- Why every piece of data should tie to a business objective
- The concept of self-sovereignty and its impact on the future
- The use of data at events to collect feedback in real time
- How to establish and build trust through transparency
- Making ethics the focus of data use policy AND practice
Mentioned in this podcast:
Natalie Evans Harris
As COO of BrightHive, Ms. Evans Harris has dedicated over 16 years to driving the strategic use of data to answer some of our nation’s toughest questions and driving organizational success; Working with a broad network of academic institutions, data science organization, application developers, and foundations to increase the use of accessible data standards, APIs, and ethical algorithms in scaling data science efforts that directly benefit people receiving social services. Most recently leading the development of a Data Science Code of Ethics through the Community-driven Principles for Ethical Data Sharing (CPEDS) Initiative.
As a Senior Policy Advisor to the US Chief Technology Officer in the Obama Administration, Ms. Evans Harris founded The Data Cabinet – a federal data science community of practice with over 200 active members across more than 40 federal agencies. She co-led a cohort of federal, non-profit, and for-profit organizations to develop data-driven tools through The Opportunity Project and established the Open Skills Community through the Workforce Data Initiative.
She led an analytics development center for the National Security Agency (NSA) that served as the foundation for the Enterprise data science development program. With experience on both the offensive and defensive sides of the mission, she served as a Project Manager, Operations Lead, and Organizational Manager. Her achievements resulted in being the sole selection for NSA to spend a year on Capitol Hill as a Brookings Legislative Fellow where she spent a year focused on cyber and governmental affairs issues, serving as his lead technical and policy advisor on bills such as the Cyber Information Security Protection Act (CISPA).
She has a Masters in Public Administration from George Washington University, a BS in Computer Science and a BS in Sociology from University of Maryland Eastern Shore.