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What’s the most innovative thing you’ve seen done either at your event or an event you’ve attended?
I think the most amazing thing I saw recently was an indoor ice-skating rink with synthetic ice onstage at an event. It was artistic, they had people figure skating on ice. A couple on a stage. I was seated two rows from the stage and it was pretty amazing. It was that and then a cocktail reception.
What do you see to be the biggest business advantage to doing or attending events these days?
Trying to get close to your customer and making sure your customer has an amazing experience. When we’re trying to do events, that’s really our critical piece. We want the customer to walk away with that “wow” factor, to feel valued, and to feel special.
What’s the best use of technology that you’ve utilized at an event or seen used at another event?
We did an event with Linder at the Hirschorn, where we did it in Mondrian style, with primary colors, squares, and the whole venue was done up with these chairs that had Mondrian colors in the backs that could change colors – red, blue, yellow, green. The place looked spectacular.
GUEST: Clay Mowry
Clayton (Clay) Mowry has worked for over 20 years in the commercial launch and satellite sectors serving in government, as the leader of an industry trade association and as a senior executive for the world’s leading commercial launch services company.
Mr. Mowry joined Washington, D.C.-based Arianespace, Inc. as its President and Chairman in 2001. As the head of the Arianespace’s U.S. subsidiary, he is responsible for managing the company’s sales, marketing, strategy, government relations and corporate communications activities.
Before joining Arianespace, Mr. Mowry served for six years as Executive Director at the Satellite Industry Association, a non-profit alliance of U.S. satellite operators, manufacturers and ground equipment suppliers.
Prior to his role at SIA, he worked as a commercial space industry analyst and Senior International Trade Specialist with the U.S. Department of Commerce’s International Trade Administration.
Clayton Mowry received a Master of Business of Administration from Georgetown University in Washington, D.C., and a Bachelor of Arts in politics and government from Ohio Wesleyan University in Delaware, Ohio.
In addition to his work at Arianespace, Mr. Mowry currently serves on the board of the Hosted Payload Alliance, on the advisory board of the Space Generation Advisory Council, and as Chairman of the Future Space Leaders Foundation.