Meg Kane, PR and Strategic Communications: Designing an Event with the Media in Mind—ECEO Meg Kane Part 1
On any given Friday or Saturday night, in any major city, there are seven to ten nonprofit galas going on simultaneously. For each organization, the event is their biggest night of the year. And all represent very worthy causes. In such a crowded marketplace, what can you do to make sure YOUR event gets the media coverage that it deserves?
Meg Kane is a seasoned strategic communicator, storyteller and public speaker. She has an extensive background in executing major public events in both the US and Europe. With nearly 15 years of experience in the PR industry, Meg shares her expertise in media relations and event planning with corporate and nonprofit organizations alike.
Today, Meg joins Rebecca Linder to reveal the two types of events that tend to gain traction in the media. She explains the crucial role of participant and site selection in planning can’t-be-missed events and offers insight around creating moments of surprise and delight that compel the media to attend. Meg also describes how the media landscape has changed over the last 15 years, discussing how to drive coverage across your own social channels and utilize influencers to publicize an event. Listen in for Meg’s advice on garnering traditional press coverage and learn the three perspectives Meg considers in planning any event—with the media in mind!
- How to design an event to get traction in the media
- The three POVs Meg considers in planning an event
- The role of participant + site selection in big events
- Creating moments of delight to drive coverage
- How media has changed over the last 15 years
- Driving coverage across your own media channels
- How to leverage video despite limited resources
- Why organizations need to take the lead on social
- Meg’s advice on getting traditional press coverage
- Meg’s insight into the role of influencer marketing
Mentioned in this podcast:
A seasoned strategic communicator, storyteller and public speaker, Meg has significant experience in executing major public events in both the U.S. and Europe. Bringing a distinct perspective and real-world insights to corporate and non-profit organizations alike, she draws on nearly 15 years of management and mentorship within the public relations industry – a field dramatically impacted by a changing media landscape and a changing workforce.
Most recently serving as Senior Vice President of Brian Communications, a strategic communications firm based in Philadelphia, her work as a public relations professional reflects a unique breadth and depth. From high profile bankruptcy and labor negotiations to comprehensive marketing audits for national associations and institutions of higher education to media engagement for clients in tourism, healthcare, philanthropy and real estate, Meg has strong expertise in high impact and high-pressure projects. And that doesn’t even touch on her role as the co-lead of strategic communications for the 2015 World Meeting of Families (WMOF) and the visit of Pope Francis to Philadelphia in 2014-2015.
Although this intensive 14-month role focused on communications and media relations, Meg’s WMOF work also supported comprehensive event logistics, transportation, security and corporate sponsorship for the 6-day international event. For these efforts, which included the coordination of 41 press conferences and 5,000 members of the international media for the Papal Visit, Brian Communications was awarded the PRSA Silver Anvil National Award of Excellence in June 2016. Meg was also awarded the Benemerenti Medal by Pope Francis in November 2016.
Now an independent consultant, Meg is a member of the La Salle University (Philadelphia, PA) Board of Trustees where she serves as the Co-Chair of Institutional Strategy as well as on Board’s Executive and Advancement Committees. She also serves on the Board of Trustees for La Salle Academy, an independent Catholic school, which is a shared work between the Sisters of Saint Joseph and the Brothers of the Christian Schools. She holds a B.A. from La Salle University (2003) and an M.A. in Strategic Communication, Crisis Communication and Political Rhetoric from the University of Maryland (2005).
Meg on twitter: @margaretkane