Events provide a primary, high-touch platform to deliver key messages to constituents. The Partnership for a Healthier America brings together policy advocates and the private sector at their annual Summit, a signature event and one that is highly productive in moving their mission forward. Drew Nannis, Chief Marketing Officer of PHA, outlines what makes it so successful.
Other topics include:
- Sponsorship engagement as a year-long program
- How social media factors in
- Key metrics for ROI
For a full transcript and shownotes, click HERE