Clay Mowry, President of Arianespace, Inc., relies on events as a reflection of the company and as a way to build relationships with clients over time. And, with over 20 years in the commercial launch and satellite sectors, Clay knows a thing or two about rocket launches, which he shares with us on this episode of Event CEO.
- Events as an extension of your brand
- How events have changed for organizations in the last 15 years
- The role of video in events
- What a launch event looks like
- The relationship balance between internal event planners and external planners
For a full transcript and shownotes, click HERE