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Clay Mowry, Arianespace, Inc.: Events as an extension of brand and what a launch event looks like – ECEO002



Clay Mowry, Arianespace, Inc.: Events as an extension of brand and what a launch event looks like – ECEO002

Clay Mowry, President of Arianespace, Inc., relies on events as a reflection of the company and as a way to build relationships with clients over time. And, with over 20 years in the commercial launch and satellite sectors, Clay knows a thing or two about rocket launches, which he shares with us on this episode of Event CEO.

Topics include:

  • Events as an extension of your brand
  • How events have changed for organizations in the last 15 years
  • The role of video in events
  • What a launch event looks like
  • The relationship balance between internal event planners and external planners

For a full transcript and shownotes, click HERE

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