Creating Consistent Communication Strategy at Events—ECEO051
“The single biggest problem in communication is the illusion that it has taken place.”
–George Bernard Shaw
To produce an impactful event, you need to start with the end in mind. What are the organization’s desired outcomes? Without a clearly defined call-to-action, they cannot develop the communication strategy necessary to make the mission come to life through an event. So, how can you support a client in fleshing out their objectives and clarifying their messaging?
Carrie Fox is the founder and CEO of Mission Partners, a consultancy that guides high-potential nonprofits, foundations and purpose-driven corporations in moving their missions forward. Carrie’s strategic communications work is designed to support clients in realizing their greatest social impact and affecting long-term change. Her signature audio series, Mission Forward, features conversations with some of the nation’s most sought-after philanthropy leaders. Carrie has helped hundreds of global organizations lead with purpose, and she is a 2016 SmartCEO Washington Brava Award recipient and a 2013 winner of PRWeek’s 40 Under 40.
Today, Carrie joins Rebecca Linder to discuss the connection between a business and communication strategy, explaining why an organization needs to know what they’re solving for before they develop their messaging. She speaks to the way Mission Partners supports clients in connecting with their audience and understanding that every member of the team is a spokesperson. Carrie introduces the concept of an event style guide, describing how to communicate a nonprofit’s messaging to vendors, speakers and honorees. Listen in for insight around the shift from traditional galas to experiential events that imbed attendees in the causes they care about and learn how technology is being used to facilitate powerful experiences.
- How Carrie’s team helps organizations communicate their mission
- The connection between a business and communication strategy
- The perception that nonprofits are limited by their balance sheet
- Why organizations need strong spokespeople to deliver their message
- Developing an event style guide for speakers, vendors and honorees
- How to design visuals that support an organization’s messaging
- Carrie’s insight on the shift toward powerful experiential events
- The power of VR and AR technology to bring experiences to us
Mentioned in this podcast:
Carrie Fox is the founder and CEO of Mission Partners, a strategic consultancy that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact. Since 2004, she has guided hundreds of organizations around the world to lead with purpose, fueling organizations and their missions forward in new and more impactful ways.
Carrie served as the creative visionary behind a nationwide campaign to transform the foster care system for young people aging out of care and she was the lead communications strategist behind a $10M prize competition aimed at advancing global technology for more fuel-efficient vehicles. Her strategic communications work focuses deeply on issues of community— from social justice to sustainability, children’s health, higher education, and workforce development.
Carrie is a founding member of the Purpose Collaborative, a national network of communications thought-leaders and industry experts that work together to provide impactful problem solving in touch with the current needs of today’s purpose-driven businesses. She serves on the Advisory Board of the Greater Washington Community Foundation and the Board of Trustees for Loyola University Maryland.
Website: Mission Partners