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Ajay Patil, Co-Founder + Partner, Showcall Inc.: Why Technical Production is Critical for Engaging Audiences – ECEO014



Ajay Patil, Co-Founder + Partner, Showcall Inc.: Why Technical Production is Critical for Engaging Audiences – ECEO014

Ajay Patil, Co-Founder and Partner of Showcall, Inc., spent 25 years in the event production business, working as talent buyer, promoter, tour manager, and most recently a technical producer. In this episode, Patil talks about keeping up with new tools and technology and the effective use of audio/visual and social media to reach your event audience, whether physical or virtual.

Topics include:

  • What technical production and strategy means for your corporate event
  • Maximizing sponsorship ROI through technology
  • The difference between traditional marketing and experiential marketing
  • How to reach your in-house and at-home audience with live event broadcasts
  • Integrating social media to engage your audience before, during, and after an event

For a full transcript and shownotes, click HERE

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