Covering any event on social media can be a daunting task that comes with a lot of prep work. Deciding what to share, when to share and how to share are all decisions that should be made before your event starts. So where do you begin? Here are 3 tips for creating engaging social media coverage at your next event.
Tip #1 Create Templates
Create templates in advance for captivating posts and Instagram stories. Consider downloading apps like Animoto and Canva to create your custom templates. Be sure to use your event brand colors for a cohesive feel. This makes it easier for you when you’re onsite to drop in a video or photo image, and quickly create a unique piece of content that is ready to post in a flash.
Tip #2 Use Event Timelines
This tip is critical to ensure you capture all the necessary images and content. Use your event’s timeline and script to pre-plan posts. If you’re hosting an event, like a conference or fundraiser, with speakers, you’ll want to tweet powerful quotes. Quotes are one of the most engaging forms of content at events and can drive home key messages to your audience. By looking through the script in advance, you can strategically pull the most impactful statements and have them ready to post in real-time. Be sure your script is as current as possible (watch out for those last minute revisions!) and that you correct your quotes for any deviations the speaker makes on stage.
Tip #3 Be spontaneous
Social media coverage is supposed to be fun, natural and engaging so leave plenty of room for spontaneity! You’ve done all the prep work and you should feel confident that you have the best content prepared in advance. Sometimes, the most unexpected content can end up being the most interesting and engaging. Go with the flow and have fun!
Check out the video below on social media at events by our Marketing Coordinator Rose-romaine Bikoy.