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What’s the most innovative thing you’ve seen done either at your event or at an event you’ve attended?
This is so hard! There are so many things. I think the innovative use of technology is astounding. I think one that caught my eye and that now is kind of old-school even was when they lit up dresses. The fashion world put the electronics onto attire. You connect it, and it becomes this living gown, so to speak. A little scary, because you feel like a Christmas tree or something, if you were to wear it, but your dress literally can become a screen for something. That was fun to see. It’s sort of in your face, and it was new and curious and exciting.
What’s the best use of technology you’ve utilized at an event or seen at another event?
That may be kind of the more “Wow!” one, but from a functional standpoint, the co-founder of LinkedIn has done something that is sort of near and dear to my heart. His name is Eric Ly, and he started a new company called Presdo and has a software called Presdo Match, or an app called Presdo Match, that he uses at events to take it to the next level with LinkedIn. It automatically connects to your LinkedIn profile, and then when you’re at an event, you can see who else is there, and you automatically can see their LinkedIn profile, so it helps you get to know that person a little bit more quickly, and I believe there’s more room to go even to the next level, to actually match you at an event, and that’s always been a passion of mine, to solve that net, so it doesn’t take you very long to prepare to go to a conference, where you know who you want to meet, you know who you should meet, and maybe it’s a surprise, because through those profiles the algorithms can actually help you determine who it is you should be going to make sure that you shake their hand.
What do you see to be the biggest business advantage in doing or attending events?
As a lifelong learner, I love to go to events, because there’s always something new to bring home, and the biggest aspect for me is listening, observing, asking questions, and not so much… I mean, I’m all about the relationship building and the connection building, and for people who have companies that they want to market, being seen is an important part and being out there, but for me, it’s about listening and observing what’s happening and coming away with new ideas and creativity that can inspire me to keep going.
GUEST: Shelby Scarbrough
Shelby Scarbrough combines an entrepreneurial background with the pride and responsibility of public service to bring new perspectives to each endeavor. Her skills and experience blend protocol with practicality for business and government executives alike.
She demonstrates a diverse background with experience in small business, entrepreneurism, government affairs, international relations, public relations, marketing, fundraising, and philanthropy and takes ownership of whatever she tackles.
As Global Board President for the Entrepreneurs’ Organization (EO) (www.eonetwork.org), an international association of over 10000 highly motivated entrepreneurs worldwide in 40 countries, she spent three years traveling the globe speaking to international businesses on behalf of the organization. As a chief “EO Ambassador,” she initiated legacy programs in global sponsorships, external awareness, and raised the global stature of the organization with a year long, global 20th Anniversary celebration.
Shelby is a public speaker covering topics ranging from customer service, to civility. In August 2015, she was chosen as graduation speaker and reunion chairman for her Harvard Business School graduation class of the Owner President Managed program.
An avid angel investor, Shelby co-founded nCourage Entrepreneurs an Angel Fund in association with The Rice University Business Plan Competition and serves as an advisor for business development and strategic relationships and planning for a number of start up companies.
Throughout her career, Ms. Scarbrough worked with such notable figures as: His Holiness, Pope John Paul II, Presidents Reagan, Bush, Ford, Carter and Nixon, President Walesa of Poland, Her Majesty Queen Elizabeth and members of the Royal Family, Prime Minister Margaret Thatcher and Nelson Mandela. She planned events and meetings in locations ranging from the Vatican to Buckingham Palace to The Kremlin and The White House.
Her career began in The White House Office of Presidential Advance, and a Protocol Officer at the U.S. Department of State. Upon the death of President Reagan, she was asked to serve as the Deputy Lead in Washington, DC for the State Funeral of the President.
In 1990, Shelby founded Practical Protocol www.practicalprotocol.com, an international special events management and business protocol training organization specializing in custom-designed logistic plans addressing the unique needs of high profile clients.
She is a published contributing author for “The Power of Civility” – a book that explores the various ways civility is part of our world and how civility still remains a worthy goal of society and for an upcoming business book, “The Crisis of Engagement” with a chapter called “Engaging in Civility.”
A champion of customer service and small business ownership, in 1993 Ms. Scarbrough was a Burger King franchisee with 10 restaurants in Northern Virginia (recently sold). She graduated from the University of California at Los Angeles with a B.A. in English.