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Shelby Scarbrough, Founder of Practical Protocol: Critical Diplomacy – ECEO023



Shelby Scarbrough, Founder of Practical Protocol: Critical Diplomacy – ECEO023

Shelby Scarbrough started her career in protocol by setting up events for the President of the United States, moved over to the State Department to serve guests of the President, and eventually created her own world-class event management firm, Practical Protocol. Join Rebecca Linder as she talks with Shelby about handling White House visits, cultural protocol differences around the world, and when to break the rules to deliver the best possible experience for your client or their guests.

Topics include:
• How protocol influences event planning and consideration
• Serving high-profile diplomats and leaders
• Understanding the “why” behind cultural protocols
• Taking ownership of your client’s event budget
• Lifelong learning and how it benefits entrepreneurs

Resources mentioned in this episode:

CIA World Factbook
Entrepreneurs’ Organization

Seed Invest
OPM – Owner/President Management Program
The Crisis of Disengagement by Andrew Sherman

For a full transcript and shownotes, click HERE

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