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Elliott Ferguson, President and CEO of Destination DC: Branding a City for Universal Appeal – ECEO025



Elliott Ferguson, President and CEO of Destination DC: Branding a City for Universal Appeal – ECEO025

In this episode, Rebecca Linder speaks with Elliott Ferguson, President & CEO of Destination DC. Elliott reveals what it takes to make your city attractive to potential visitors (and to “compete” with other U.S. cities), how Washington, D.C. will be affected by IPW, and the hard work it takes to connect planners of big events and conventions to local hotels and venues.

Topics include:

  • The role destination marketing organizations play in building commerce in a city
  • How “DC Cool” has made the branding of Washington, D.C. sexy
  • How planners can utilize destination marketing organizations to deliver a smooth event
  • Giving travel agents a “Wow!” experience to share with their clients visiting the city
  • Utilizing social media to include end-user participation in branding

DC venues and sites mentioned in this episode:

Convention Center
Carnegie Library
RFK Stadium
Stadium-Armory
National Mall
Air and Space Museum
Nats Park
Ben’s Chili Bowl

For a full transcript, click HERE

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