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Diana Mayhew, National Cherry Blossom Festival: The evolution of event sponsorship engagement and activation – ECEO006



Diana Mayhew, National Cherry Blossom Festival: The evolution of event sponsorship engagement and activation – ECEO006

As a nonprofit organization, sponsors are critical to the mission of the National Cherry Blossom Festival (NCBF). Diana Mayhew, who started off as the Executive Director and became President in 2007, has seen the evolution of sponsorship engagement and activation first hand. This particularly comes into play during anniversary moments, which NCBF celebrated in 2012 and which became a springboard for what the organization wanted to do in the future.

Other topics include:

  • Creating content that reaches your target audience
  • Gathering information on your audiences
  • How to keep event ideas fresh
  • Professional development
  • Working with external planners
  • Quantifying success

Would you rather read a transcript of the interview? click HERE

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