USA Science & Engineering Festival
Inspiring 350,000 future scientists and engineers
With technology changing our world by the day, technical skills and STEM (science, technology, engineering, and mathematics) education have never been more important. That’s why the USA Science & Engineering Festival (USASEF), co-founded by Lockheed Martin and Larry Bock, has made it their mission to reinvigorate interest in STEM in our nation’s youth by producing the most inspiring, educational and hands-on science festival in the country.
USASEF relied on Linder’s team to create an experience that gets kids excited about science fields by understanding the incredible, tangible things they can accomplish as STEM professionals. Linder’s team worked with USASEF to completely reimagine the Festival’s layout to match the way students and parents actually wanted to consume information. We created an experiential, user-centered event design for USASEF that responded directly to the needs of the festival’s broad range of attendees — from parents, to elementary school students, to high school seniors.
This enormous festival features 150 stage shows, celebrity guests from They Might Be Giants and Bill Nye to the cast of the Big Bang Theory and Will Wheaton, 1,800 exhibitor spaces, and over 3,000 hands-on activities demonstrating the incredible power of science. This past year, the event broke a new record with 365,000 attendees – an increase of 40,000 attendees. An event of this size, complexity, and level of VIP sponsorship demands expert attention. Linder’s project team managed the budget down to the penny. The festival holds the record for the largest single day attendance at the Walter E. Washington Convention Center, with over 2 million square-feet of designed exhibit space and the greatest number of media impressions.